ViViD Magazine is the premier and only source of influential Chinese
Americans in the media space today. There are over half a million Chinese
Americans in Southern California alone and ViViD targets and reaches directly
to this source of high buying power. From major luxury brands to worthwhile
charitable events, ViViD uniquely and bi-linguistically gets its point
across.
Since its inception in the fall of 2005, we have garnered premium
advertisers and promoted such venerable brands as Audemar Piguet, Cartier,
Damiani, Elite Aviation, Franck Muller, Harrah's Entertainment, Las Vegas
Conventions and Visitors Authority, Lee Kum Kee, Martell Cognac, Max Windsor
Floors, Morgan Stanley, Ritz Carlton Club, Rolex, Rusnak Auto Group, United
Commercial Bank, Vertu Cell Phone among over 60 other luxury products and
services that is synonymous with quality in craftsmanship and successful
lifestyle.
Our bi-annual celebration of luxury in lifestyle events also bring
together our demographic and advertisers in an intimate gathering of mind
and spirits that takes branding to the next level of personal philosophy
through our niche focus.
Publisher and Editor in Chief
Ava S. Yu has had over a decade's worth of experience in the media and
entertainment business before she helmed ViViD Magazine. Prior to becoming
the publisher, she served for two years as its editor-in-chief, spearheading
its advertising and marketing strategies along with building its content at
large from scratch. She started her career at the United Talent Agency in
Los Angeles and the Imparato Company where Ellen DeGeneres' first ever TV
show "Ellen" was developed and launched on ABC. She has also executive
produced over 16 commercials, music videos and projects for the likes of
rap artist Warren G, RuPaul and the BMG Label in her own production company
where she co-produced her own music as a recording artist and producer
before turning her attention to the publishing business. Most notably,
Ava's debut single entitled "SUN" was a number one chart hit in Spain and
Germany during the summer of 1997. A Theater major at the University of
California in Irvine, she is well versed in English, Chinese-Mandarin,
French with moderate German conversational skills. Currently, she is busy
taking ViViD magazine to the next level, working on a novel, and producing
a reality television program for the US.
Flamboyant Publishing, Inc.
Flamboyant Publishing, Inc. is a partnership comprised of two CEOs in
the luxury product and printing industries respectively. The co-chairmen are
David S. K. Lee who is the magazine's founder and CEO of Hing Wa Lee
Jewelers and Commercial Development Company, along with Willis Wang, who
is the CEO of Modem Graphics. The two bring together the long established
relationships and credibility that each possessed through years of
successfully implementing their own special areas of branding and consumer
marketing in their specialized fields.
For more information on the shareholders please go to:
www.hingwalee.com for David S. K. Lee
www.modemgraphics.com for Willis Wang
Wing Lam
Contributing Editor
What can we say about Wing Lam, Wahoo's business man extraordinaire and
all around philanthropist for as long as we can remember and have known him
and this issue is no different. Wing reviewed a Japanese feast this time,
from our good friends Bronnie Lee and Executive Chef James Hamamori's namesake
restaurant, Hamamori on Bear Street in South Coast Plaza, which is something
not just to be read but also experienced in person. The amazing thing about
Wing is that he is always finding new ways to enjoy life and truly knows
how of mingle business and fun like no other. We are so glad to have him
as one of our special food reviewers for ViViD.
James Chen
James Chen, a diehard for anything mechanical, automobiles, motorcycle,
cameras, and watches among other things of intricate nature, regards his
various collections as his great passion in life. James is a successful
entrepreneur by day, a tinker by weekend, and enjoys photography, travel
in addition to racing cars, motorcycles and go karting. James will be a
contributor on VIVID's transportation segment, reviewing cars of interest
and other means of transportation.
Adam Kreutner
Contributing Editor at Large
In the past couple of years, Adam directed and produced Delivering Hope,
an advocacy film for The United Nation's Population Fund (UNFPA),
Richard Branson's Virgin Unite and Australian singer Natalie Imbruglia. Adam
also co-wrote the feature film Adrift, also known as Open Water 2/Adrift,
which Lion's Gate released in the US and has opened theatrically around the
world. He also co-wrote, Dead Fish, a $15million feature, which stars
Gary Oldman, Robert Carlyle, Terence Stamp and Billy Zane. In this issue of
ViViD Magazine, Adam takes on a personal challenge and became a bona fide
Ironman in which he wrote about to inspire others like him to push his
personal best to yet another level.
Daniel Takeshi Krause
Daniel Takeshi Krause is our newest contributor to date. After graduating
from Pomona College with a BA in English and Creative Writing, Daniel moved
to Japan for the sushi. Eventually he came back to California and after
living in the "real" world for a while, went and got a MA (also in English
and Creative Writing) from Loyola Marymount University. He now writes from
Marina Del Rey where he lives with two roommates and two chihuahuas. Aside
from being a great contributor, Daniel is also a published author of various
essays and poetry.
June Chow
Regular Travel Contributing Writer
June Chow has worked as a full-service financial advisor for last ten
years. Operating out of Glendale, California, June assists clients all
over Southern California with general investment as well as retirement and
estate planning needs. Fluent in both Spanish and Mandarin Chinese, June
has actually lived extensively in Beijing, China. As a travel-enthusiast,
June's past visits have taken her to six of the world's seven continents.
June's favorite destinations include Canada, Ireland, Spain, Australia,
New Zealand, Venezuela, China and Morocco. For the Fall 2007 issue, June
shares her travels along the historic Volga River in Russia on the luxurious
Viking River Cruises. In addition to writing for ViViD, June is a travel
columnist for Nuvein Magazine, an online literary arts magazine showcasing
both fiction and non-fiction work.
Chef Jack Lee
Contributing Food Columnist
A "seasoned" culinary talent, Chef Jack Lee graduated from the California
School of Culinary Arts and Le Cordon Bleu program. He refined his skills
with influential chefs like Humberto Contreras, Douglas Dodd and Bruno
Lopez at the Hotel Bel-Air. His mastery of Asian and California French
cuisine led to his flourishing career when he catered the birthday parties
to the likes of Oprah Winfrey, Patti Labelle and Nancy Reagan. His expertise
also kept royalties such as the Prince of Brunei and many political
fundraiser attendees very happy indeed. In addition to a full schedule of
star studded events, Jack is also a regular food columnist for ViViD's
Creative Entertaining feature.
David C. Lee
Contributing Fashion Photographer
David C Lee grew up in Hacienda Heights, California and always had an
attraction towards the media. He joined the Wilson High School newspaper
staff where he was able to write breaking news stories and discovered his
love for writing. It wasn't until his senior year of high school when he
started writing for the entertainment section of the paper where he was
introduced into a world filled with celebrities, models and fashion. He
started writing for magazines such as Teen Magazine and Seventeen Magazine.
Later David started taking pictures at award shows and events. Soon, he
was whisked away to study at UC Berkeley where he started pursuing a career
in fashion photography. He graduated with a degree in business and now
photographs some of the most famous people in the world.
Raul Pena
Contributing Fashion and Events Photographer
"I love spring. It's my favorite time of the year." Says Raul Pena.
In California of course, the spring often looks like summer. Every now
and then though, it will rain causing flash floods, and what seems like
endless traffic congestion. The silver lining to this natural phenomenon
is that the rains revive our little patch of desert and wash the skies
above. Raul loves to see the mountains and hills turn to a dark green.
The sparrows in his neighborhood would chirp uncontrollably and making
it easier for him to get out of bed in the morning. Like most years,
in the spring, you'll be able to find Raul mountain biking and hiking in
the San Gabriel Mountains with his trusty camera at his side.
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