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Dec-Jan 2012: Shang Xia: Contemporary Chinese Luxury
December-Jan 2012
Shang Xia: Contemporary Chinese Luxury
In 2008, renowned French luxury brand Hermès shook the fashion industry when it announced a significant investment into Shang Xia, a wholly Chinese lifestyle brand set to launch in China. This was the first time in fashion history that a well-known French company had taken a vested interest in a Chinese brand, particularly one with a tradition-based design concept. The deal immediately created a buzz around the mysterious label, which has steadily risen in profile since. ViViD explores the design, the story, and the secrets behind Shang Xia, it's ethereal Shanghai boutique, and its plans for the future. Inspired by history and culture
Shang Xia is the marriage of Hermes Group with Chinese artist, designer, and now Chief Executive Officer Jiang Qiong Er. The essence of the Hermes company lies in its respect for craftsmanship and tradition, and this partnership bears the same core values. Over the past three years and amidst the fast changing landscape of modern China, Jiang and Shang Xia have committed to bringing the excellence of Chinese (and other Asian) craftsmanship into contemporary lifestyle. Shang Xia collections include furniture, decorative objects, garments, accessories, and an extended experience of tea.
For the rest of the article, please pick up the December - January 2012 issue of VIVID Magazine.
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